Before you share the address
Pause at the point where an old competition address receives a changing cast of promotions. Ask whether the relationship is temporary, whether recovery matters and what would happen if the address became public.
The checklist
- Identify the route
- Move legitimate senders
- Disable before deleting
- Never reassign old addresses
Write down the purpose beside the credential. A label is small operational memory: it prevents a random-looking address becoming another mystery.
After the first message arrives
Confirm that the route works, that replies behave as expected and that important mail is not being forwarded somewhere unsafe. If the relationship grows, extend the lifetime before it becomes urgent.
Review without over-managing
Replace the exposed route once legitimate relationships have moved. Review on change—not every day. Do not cut off receipts, warranties or people who still need the address.
Give the next relationship its own route.
Create an MXDuck alias